Managing a website or a business is a daunting task for some. Despite your best efforts, are you and your sweet little child (your website, I mean) struggling to get a little recognition from Mr. Google? Never mind! We are here to rescue you and give you the secret formula of writing SEO friendly content.
Below is a list of top 8 points that must be checked off before clicking that ‘Publish’ button on your blog post. Read ahead and figure out what’s directing your boat to troubled waters –
Do You Think Before You Type?
Filling up sheets one after the other with content doesn’t make you a quality writer. Framing your article beforehand affects the output a lot. Your article must be unique and original in order to qualify as SEO friendly content. Think before you hit the keyboard. Frame your article well. Being ‘original’ here does not mean you have to be an Einstein and publish patented content or invent new stuff for every blog post! It does not work like that.
It is just that your content must not be an exact copy of something that has already been published on the web. Google is smart and does not see any point in ranking copied content.
So beware folks! Being a copywriter doesn’t mean you actually have to copy your write-up (pun intended).
Are Your Images Optimized?
Images are indispensable for quality SEO friendly content. They make the content appealing, easy to understand and share. If your E-Commerce website is sailing through troubled waters right now, the images may be one of the possible culprits.
Generally, almost all the images need to undergo some kind of treatment which in fancy terms is called ‘Image Optimization’ before going live in order to become search engine friendly. The images must be named descriptively and in simple words. The file size should preferably be small and the product angles must be chosen wisely.
The ‘alt’ attributes also demand attention and should not be ignored. While using Content Delivery Networks, be a little extra cautious.
Have You Done The Homework On Keywords?
Keywords! Every content writer ever at the start of their career must be troubled with this often-alien term called a ‘Keyword’. What is all this fuss about keywords? What on Earth is a ‘Keyword’? Well, as the name suggests a ‘Keyword’ is the key for your content to get a rank in Google search results. No matter how pretty your website’s design is, if your content looks something like the image below, there are high chances that your website visitors never pay you a visit again.
Yes, keywords are the real match-winners but overusing them is pretty much the game over!
A decent research must be carried out on keywords before framing your post. Decide which keywords your article should revolve around. Also, pay attention to their frequency of occurrence. Use them strategically in the title, headers, tags and of course in the body of the post.
Does Your Content Have Headings And Subheadings?
Many writers have this misconception that formatting is just for making the post look fancy. No! Yeah, it elevates the overall look of the post but it also helps it get a Google rank. On a funny note, well-dressed children get the awards. Dividing your post into headings and subheadings makes it easy for anyone to scroll through your post and get a gist of it.
It increases the saturation of keywords and indirectly boosts your article’s ranking and helps it to qualify as SEO friendly content. Beautifying the text may not seem important but turns out it actually is and must not be underestimated or overlooked.
Are Your Titles Well-Structured?
The title of the page is much more important than you think. It has a deep role to play and is not there just for the sake of it. It helps the search engine understand what your page is about and what are you trying to convey to the audiences.
In a mere glance at the title, the reader may decide if he or she wants to click on it and explore it further or not. Moreover, it is one of the most crucial on-page SEO factors. The title must be catchy, concise and should have keywords in the defined order.
Is Your Post Long Enough?
Don’t shy away from communicating your ideas effectively while writing a post. Google tends to prioritize long articles to short ones. There is a minimum undeclared standard of 300 for blog posts to be called SEO friendly content. However, an ideal post can range from being 800 to 3000 words long depending upon the purpose and theme of the article.
1-2% of the text must ideally be the keywords and the rest should be original content providing real value to the reader. The structure of your content also plays a very important role. The ‘Introduction’ section must have some keywords and should be well-framed. It sets the stage for the rest of the article and plays an important role in getting your article a rank in the search results.
When Was The Last Time You Paid Attention To Your URL?
Some areas of the article like Introduction, Images and URL demand more attention than others. The placement of keywords in these parts plays a vital role. Your primary keyword should be there in the URL of your page. Besides, the URL must be short and preferably should not have any numbers or alien characters.
Other aspects such as the type of permalinks you’re using also impact the overall ranking of your website. If you’re a WordPress user, you get different options for setting the structure of the URL of your pages.
Most importantly, it needs to be right in the first attempt in order to make it an SEO friendly content. You cannot change your URL every day. So, do work on your URL as much as you are working on the article itself.
Is Your Content Shareable Enough To Be Called SEO Friendly Content?
Lastly, your content must be shareable in order to be SEO friendly. It must not keep lying on a distant island of the web. It must float in the vast sea of the internet and get its readers itself.
Add the links of your social media handles to your blog post to make it easily accessible. Besides, you may add some hyperlinks of your previous posts in your current post to make them more visible to the reader. Such little gestures can take your post a long way!
So, these were some of the checkpoints to help your content in becoming friends with the search engines. Hope these help you increase the traffic on your page and help you write some quality, SEO friendly content. Gone are the days, when we could write or publish just anything. Strategizing the content right and making it visible to the readers is as important these days as it is to write itself.
Good luck with your next post and if it goes well, spread some love with us by sharing this article!