If you’re serious about building your brand on LinkedIn, then you need to regularly post great content on the platform.
For that, you need an effective LinkedIn posting strategy, some awesome LinkedIn post ideas AND you need to be CLEAR about the different types of posts and content formats available on LinkedIn.
In this post, we’ll explain the different LinkedIn post types and content formats available and the ones that actually work best in 2026 to keep your audience engaged!
For each post type, you’ll find examples of real LinkedIn posts, a few great post ideas, best practices & tips for each post type, plus our verdict on whether the post type will work for you or not.
Plus, in this 2026 update, we have added interesting insights from a study conducted last year on what is working on LinkedIn right now.
Let’s get into it.
| ## 👉🏻 What are the different types of LinkedIn posts? |
| LinkedIn has various post types and content formats available to post content on the platform. Though post types on LinkedIn have changed over time, here is our quick cheat sheet to the ones that are available on the platform in 2026, a few AWESOME ideas for each format, and our verdict on which ones work best. [Each of the post types is explained in detail after the table.] |
| LinkedIn Post Type | Useful Post Ideas | Does this post type work in 2026 on LinkedIn? Our verdict 👇 |
|---|---|---|
| Text-only Posts (including hashtags, emojis & links) |
• Write about a personal experience that will inspire others. • Write on how success has changed your life. • Share a tip or an idea. • Share some of your hiring experiences. • Share a life lesson. • Appreciate something. • Get some blanks filled. • Talk about your goals. • Give a reminder. • Express gratitude. |
Yes, mostly |
| Single Image Posts | • Post a growth hack. • Share a (relevant) meme. • Share an interesting stat. • Share something from a book you’ve just read. • Share a great quote. • Create a custom image and share it with a caption. • Show your funny side. |
Yes, almost always |
| Multiple Images Posts | • Share a business mantra. • Share glimpses into your professional journey. • Highlight something interesting from the news or a current event. • Share a series of screenshots. |
Yes! A study by Socialinsider published in February 2024 indicates that multi-image posts receive the most likes and comments out of all the post types available on LinkedIn. |
| Native Video Posts | • Post a video to spread some hope. • Recommend something interesting. • Post a video about a productivity hack. • Share a video about a recent discovery. |
Yes, almost always [A study conducted in 2022 has confirmed it] |
| LinkedIn Articles | • Share one of your brand stories. • Share a short story. • Speculate on a topic. • Give creative writing a shot. • Share a REAL story. |
Yes, mostly |
| Document Posts | • Share a case study from your industry. • Share a detailed client success story. • Post a (relevant) whitepaper. • Share new trends published about your industry. • Share a brochure of your product or service. • Post a document about an event. |
Yes! |
| Carousel Posts | • Share a client’s story. • Show glimpses of the work culture at your workplace. You can use these ideas for document posts and multi-image posts since carousels are no longer available. |
[2026 update] LinkedIn removed carousels as an organic posting option in December 2023. Although you can still create similar posts by uploading a PDF with each page as a different image, in our opinion, multi-image posts are the best replacement for carousels. |
| Celebrations | • Appreciate a team member. • Welcome someone new to the team. • Celebrate the launch (or completion) of a project. • Celebrate employees’ anniversaries with the company. |
Occasionally |
| LinkedIn Live Video | • Spread some encouragement. • Talk about leadership. • Talk about a daily habit. • Share something about your mentor(s). • Talk about an interesting tool or a gadget. • Share about a challenge you faced (or have been facing). • Address a common pain point for your audience. • Talk about something you’ve changed your mind on. |
Occasionally |
| LinkedIn Polls | • Ask for LinkedIn post ideas from your audience. • Ask an interesting question. |
Yes, mostly |
| LinkedIn Events | • Announce an event (duh! 😏 ). | Slowly gaining momentum |
| “Offer Help” Posts | • Offer general help. • Post about being open to give referrals. • Provide career coaching. • Offer help for resume reviews. • Give introductions. • Post about being open to volunteer work. |
Occasionally |
| “Share that you’re hiring” Post | NA | Not really |
| “Find an expert” Feature | NA | Not really |
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Now, let’s get into each LinkedIn post type in complete detail.
Text-only posts are the most commonly used LinkedIn post type.
As you can see above, they’re pretty straightforward, with a text field where you can easily add text and nothing more, but you can include hashtags and emojis.
If you have something short to medium to share on a specific topic, you can go for a text-only post. (Do note that in 2026, the character limit is 3000 characters, which comes to a word limit of 500-600 words).
Everyone these days is into posting fancy images on LinkedIn, but text-based posts still have a simplicity about them.
An interesting, crisp, and relevant text-only post can help you stand out and engage your audience (if executed well, of course).
You can, of course, go for more text but in that case, the ‘see more’ blue link will be there in the post.
This means that if a user wants to view the rest of the post, they’ll have to click on ‘see more’.
[And there’s nothing wrong with that; in fact the LinkedIn algorithm tracks engagement on posts, and the more people click on “See more” to check out your full post, the better signal it sends to the algorithm!].
Expert Tip 💡 – One of the things we often recommend to our clients and associates is to try an advanced AI writing assistant like Jasper to create your LinkedIn text posts.
Yes, AI can’t replace a human writer in the near future. But modern AI writers have evolved a lot (you’re probably aware of the rise of ChatGPT).
And if you can learn HOW to use it, you’ll be amazed at what Jasper can do.
Here’s where to get started; use this link and get 10,000 words to try Jasper for free!
At Content Vista, we use the Jasper Boss Mode (unlimited words) to create LinkedIn text posts and it starts from $59/month at 50000 words. So if you want the Boss Mode, go here.
Posting long-form content (more than 1000 words) is not recommended for this post type. Why? Because that’s too much text to read and digest in a text post (a LinkedIn article is better for that!).
You want your post to come across as speaking directly to your audience. Because nobody likes to read jargon or hard to read sentences.
How? Don’t write big chunks of text. Instead, use points and try to use emojis to make your text look better.
Not many people use hashtags on LinkedIn, but they can help increase the reach of your post (and its engagement in turn). In fact, if you search for any hashtag in a LinkedIn search, it displays the content featuring that particular hashtag!
So, it’s always a good idea to include not more than 4-6 hashtags in your posts. Just make sure the hashtags are relevant to your post and your target audience.
The first important thing to remember while including links is that the LinkedIn algorithm will include an image preview of the link.
We recommend that you keep the reader’s focus on your text and either remove the image or thumbnail preview.👇
Or simply include your link in the first comment of your post AFTER it becomes live.
The second thing to remember is that the LinkedIn algorithm (allegedly) wants users to stay on the platform as much as possible.
So it won’t (again, allegedly) be good for your posts’ reach if you use external links too much. Like mentioned above, a workaround we recommend to our clients and readers is to include the external link in the first comment of your post, AFTER it becomes live. Simple!
There can be endless post ideas for the text-only post type. You can write about a personal experience that will inspire others, write on how success has changed your life, or share a tip or an idea.
Or share some of your hiring experiences, share a life lesson, appreciate something, get some blanks filled, talk about your goals, and express gratitude, etc.
Want to check out more ideas? Go here.
The good ol’ text-only post type on LinkedIn has always worked and continues to do so. With the endless possibilities of content ideas you can use with this format, the text-only post type arguably gets the most engagement on LinkedIn. So yes, this post type definitely works.
In fact, here’s an awesome text-only post example from our Co-founder, Harshit’s LinkedIn page.
But here’s something you should understand before you move further.
The various LinkedIn post types can help you create an engaged audience on LinkedIn.
But just knowing the types is not sufficient!
If you want to MASTER audience building on LinkedIn and improve your overall LinkedIn strategy, then here’s a useful resource we recommend.
An associate of ours, C. Chakrachhattri, created an Airtable respository in 2022, which contains a highly valuable curated list of 500 LinkedIn playbooks by LinkedIn’s Top Creators (with an estimated impact of 3.7M+ likes and 52K+ comments).
And since we contributed a playbook to the resource, we have an exclusive 50% discount coupon on the full price of $40.
So if you want the resource (lifetime access), then just use the code “content_vista_2023″” while completing your payment and you’ll get it for just $20!
[Note: If you’re paying in INR, then go here and you’ll be able to checkout at the discounted price.]
Now, let’s go to the next post type.
As we mentioned above, image posts are the most popular LinkedIn content format there is.
Why?
It’s pretty obvious. People have short attention spans, and image posts are great for grabbing attention and delivering a solid message.
You can use a single image (or multiple images, covered in the next point) to convey what you have in mind.
Or you can combine an awesome image with a crisp caption to make it more powerful.
It may simply be a picture of you or a screenshot from somewhere or a value-packed infographic; it all depends on what you’re trying to convey through your post.
Selfies or portraits often work the best since they showcase a part of your personality and allow your audience to connect with you at a personal level. For example, here’s a profound post by one of our clients, Alison Rayfield, who beautifully captures her journey through a picture.
Share an image that showcases your products or services, news, and insights or simply something a bit personal; the options are endless.
Expert Tip 💡 – This is where a tool like Canva Pro can be really useful. You can design custom images or infographics for yourself. It’s so simple to use that you don’t have to depend on anyone else to create custom images for you.
So if you’re the creative type and intend to create designs yourself, then we strongly recommend using Canva Pro. Here’s where to go if you want to try Canva Pro.
Use images relevant to you, your business, and especially your audience; posting random photos or stock images will not help your brand. Instead, provide value to your audience through the images you post!
Show off your stuff (your products, services, etc.) but make sure it’s CLEAR what you’re trying to convey. Don’t muddy your message with excessive details!
If you’re using text within your image, make sure the font is readable, and don’t cramp up the text too much.
This cannot be stressed enough; edit your images before posting them. Remove any noise in the background, adjust colors and brightness as needed and make sure the focus is on the message you’re trying to convey. A free tool like canva can make your life a lot easier!
What we mean by that is to finalize your brand guidelines and stick to them. You wouldn’t want people to think that you don’t know how to brand yourself or your business, would you?
Make sure the image(s) align with your overall brand identity and content marketing strategy.
You can post a growth hack, share a (relevant) meme, or something else that’s funny, an interesting stat, share something from a book you’ve just read, or a great quote. Or you can create a custom image and share it with a caption.
YES! The single image post type does very well on LinkedIn.
Almost every social media platform these days is favored towards visual content, and so is LinkedIn. The reason is simple; visuals offer a better understanding of any concept or idea and are instant attention grabbers.
The jury is out on whether posts with images do better on LinkedIn as compared to other post types, but there is no definite answer to that question (as we explain at the end of the post).
But what we’d advise you is to surely use visuals on LinkedIn, and you’ll get a fair share of eyeballs and engagement. [ And if you need help, we can be your go-to content creator! 😎]
As another example, check out this amazing single image post by Dennis Agbegha, a Customer Experience Expert.
As the name states, this post is still an image post, but it contains MULTIPLE images in a single post (sort of like an image gallery).
As you can see below, you can share up to nine images in an image post.
A study published by Socialinsider in February 2024 reported that multi-image posts receive the most likes and comments. And posts featuring multiple images (and brief captions too) get the highest engagement rates.
So This post type is now officially one of the best LinkedIn posting options available to you!
It is great for product launches, ad campaigns, behind-the-scenes footage, etc.
You can also use a multiple-image post to tell a story or simply showcase a series of images that are RELATED to each other.
Please note that multi-image posts are a collection of images, and your audience will have to click on each image to view it.
Expert Tip 💡 – Like we mentioned above, a tool like Canva Pro can be really useful to create a collection of images.
Again, make sure the series of images you choose are relevant, related to each other, and provide value to your audience.
This is usually done by inserting one picture first and then dragging the rest of them under it. Share the images in the sequence you want them to be shown – the first two pictures will be bigger and thus will capture more eyeballs.
Although LinkedIn allows you to upload a combination of portrait and landscape images, we recommend that you stick to the same orientation of images for a multiple images post.
Like single-image posts, if you’re using text in any of your images, make sure the font is readable, and the text isn’t too crammed up.
This will help your post look better, and it’ll be easier for people to see what you’re trying to show them.
All of the single-image post ideas we mentioned above can also be used in this one. Additionally, you can share business mantras or share glimpses into your professional journey. Or you can highlight something interesting from the news or a current event, share a series of screenshots, etc.
As an example, check out this heartwarming multiple image post by Jay Mandel, founder of Your Brand Coach.
Findings from a study published by Socialinsider in February 2024 indicate that multi-image posts receive the most likes and comments and we agree as well.
You could use this post type if you’re publishing related images or photographs from a recent event you attended or simply pictures with your team or family.
Video posts have quickly become the most popular content format on LinkedIn, performing very well for a majority of users.
Findings from a study conducted by Socialinsider and Cloud Campaign in 2022 reported that video posts generate the highest engagement per impression rate (for small to middle-sized accounts)!
This should not at all be surprising seeing the overall success that the video content format is enjoying across the web.
Note that native videos are organic LinkedIn videos that you upload on your profile and they play directly in the LinkedIn feed.
They are NOT LinkedIn video ads or videos embedded via YouTube or Vimeo.
Native video posts can help you engage, inform, build intimate relationships with your audience by giving them a behind-the-scenes look at your company, your products or services, or even yourself!
Show off your company culture by being yourself in front of the camera. You can even get creative with this one, try different things, have fun with it!
For example, a 60-second service promo video can go a long way on LinkedIn. Or maybe a short video featuring a client success story.
Expert Tip 💡- We already recommended Jasper for text posts but you can also use it to create scripts for your videos! Here’s the link again to get 10,000 words free on Jasper. You’re welcome! 😎
This is especially important on LinkedIn, where attention spans are short, and people are scrolling through their newsfeeds quickly. So unless you have a REALLY engaged audience, most of your viewers will not watch a video that’s more than 60 seconds long.
So keep your video under 60 seconds. People don’t have the time or patience to watch a 10 min video unless absolutely necessary!
Use subtitles to make your videos accessible for all audiences, not just native English speakers. Plus, subtitles make it easier for videos to be consumed with sound off, something which many users do in their workplaces.
Make sure you have a clear call-to-action at the end of your video, something that your audience will relate to after watching the video. Let viewers know how to get in touch with you or where they can find more info.
Videos demand more attention as compared to other LinkedIn post types. Thus it would be best if you shared them sparingly on your feed. You want the content you’re sharing via video to seem exclusive.
Posting too many videos may turn off your viewers from your profile! Plus, good videos are expensive to create for the average person, so that again reiterates our point to not overdo them.
You can share videos that spread some hope, recommend something interesting, or post a video about a productivity hack or a recent discovery, etc. For more LinkedIn content ideas, go here.
Video posts are instant attention grabbers. They’re personal, engaging, and more importantly, retain users on your posts. So, it’s a BIG yes from us. Use videos to help your audience meet the person behind the LinkedIn profile, and they’ll remember you.
As an example, here’s a heartfelt native video post by Brittany Slay, B2B SaaS Marketing Manager at Biteable.
LinkedIn articles are blog posts that you publish directly to your LinkedIn page.
This means that when someone reads your article, they’ll see it posted in their feed, with the source being LinkedIn itself.
As you can see above, the feature is available right at the top of your home feed.
LinkedIn articles are a great way to share in-depth information on a specific topic with your audience.
Especially if you’re looking to build thought leadership in your segment.
You can either publish a fresh article on LinkedIn, or you can republish an existing blog post from your blog (see best practices below for an important point related to the latter).
The latter strategy works well when you have a good following because this will bring additional eyeballs to your existing content!
Expert Tip 💡- Try Jasper to create engaging articles for your LinkedIn profile and you’ll be amazed at what it can do!😎
This one is quite obvious, and if you have ever written a blog post before, then you know what we are talking about.
Nobody likes to read through a big lump of unbroken text, so break it up and make your article more visually appealing.
How?
Use headers, bullet points, images, and videos in the right places.
Also, you can add a cover image to your LinkedIn article, and we strongly recommend that you do!
LinkedIn articles are a way to build thought leadership, so you want to come across as someone who KNOWS what they’re talking about.
What this means is that you should stick to topics in which you have knowledge and experience. ( Or you can also take our help if you need it!)
There are a few things you need to remember first. Firstly, whenever you are republishing your existing content on LinkedIn, make SURE to publish the article first on your blog or website and then republish it on LinkedIn.
This lets search engines know which version is the “original”. Secondly, also make sure to link back to the “original” content from the republished version.
This is a strategy we first read about on the Backlinko blog by Brian Dean.
What it means is to give an incentive to your readers to click on the link to the original piece of content and make them go from your LinkedIn post to your website.
How?
Enter Bonuses; give people something that will make them click on your link back to the original post.
Here is Backlinko founder Brian Dean using this strategy to great effect in one of his guest posts on Buffer:
Preferably, don’t just republish the exact content from your blog on LinkedIn.
If you do that, it won’t land you a penalty from Google. But it might turn your audience away from your content if they find it irrelevant.
Why?
Because LinkedIn is a social media platform, not a blogging platform.
Remember that users on LinkedIn want to connect with fellow professionals.
So tweaking the content a little to suit your audience will help you REALLY connect with them. (If you’re unsure about how to go about this, then ask us, and we’ll help!)
Make it so that your audience feels compelled to share their views by commenting on the article.
You can create excellent articles by sharing one of your brand stories, or you can share a short story (or even a real story from your life) or speculate on a topic. You can even give creative writing a shot!
The short answer is yes. Despite being a long-form content type, LinkedIn articles are best for topics that you wish to cover in much more detail than a short text-only post. Just make sure that the article you write is engaging and relevant. As an example, check out this LinkedIn article we wrote for our client and frequent collaborator, Jay Mandel.
The engagement speaks for itself. Not just that, almost all of Jay’s LinkedIn articles (we collaborate with Jay on most of them) work well in capturing not just engagement but clients for his coaching offerings.
People love to read stuff that they can connect with. And if your articles are engaging enough, you can even get brownie points from the LinkedIn algorithm, as your audience will stay on your posts longer than any other post type!
So yes, we’d definitely recommend publishing engaging LinkedIn articles.
Document posts are a great way to share in-depth, valuable content with your audience.
This content format is for posts that otherwise don’t fit in a small text or image post.
Documents can be in the form of PDFs, Word files, or PowerPoint presentations – whatever you think is most relevant to your target audience.
Showcase yourself professionally by sharing documents (like PPT presentations) on relevant topics or give viewers an in-depth look into what’s going on inside your company. Or just share something that might interest your audience.
Apart from providing something detailed, this LinkedIn post type also adds variety to your overall LinkedIn content creation.
In fact, the Socialinsider and Cloud Campaign study that we mentioned in point four above also said that native documents (PDFs) lead to 3x more clicks as compared to other post types!
Expert Tip 💡 – To leverage this opportunity, we recommend using a tool like Designerr to create short, eBook like documents and sharing them on LinkedIn. We use it ourselves. 🤫
Designerr takes content from any of your existing document (MS-Word or Google Doc or Apple Pages) or from a webpage and at the click of a button converts it into a stylish and professional document.
Designerr’s basic plan is good if you want to use it occassionally, which works for most people (one time payment of $27 with lifetime access).
But if you plan to use it quite often, go for Designerr Pro which has a free trial for 7 days, and then a recurring payment of $39 per month.
Want to learn more about how to use Designerr? Go to this resource blog post and see step 7.
Upload documents that your target audience would find helpful. Avoid sharing generic files just for the sake of doing such a post!
Use document posts to create a personalized experience, rather than just posting job descriptions or advertisements.
Document titles should be clear, telling the user exactly what they’re likely to find inside. They must not be clickbait. (Titles that trick readers into clicking but then the document turns out to be something else are likely to make your audience lose trust in you.)
Make sure to use the summary you provide for each post to highlight something about the document you upload. Then, the chances of your document post doing well will increase!
Share documents such as a case study from your industry, a detailed client success story, or a (relevant) whitepaper. Or you can share new trends published about your industry, share a brochure of your product or service, or a document about an event, among others.
The document posts are a feature many are not even aware of, making it a relatively less used and, in turn, less consumed form of content.
Format-wise, the document posts on LinkedIn look exactly the same as the carousel posts (which are no longer available on LinkedIn in 2026). You can grab a lot of eyeballs on your documents, considering you have made them visually appealing.
So yes, we’d suggest using documents to share information but make it visually appealing.
Check out this document post example by Pranal Mali, a Graduate student at Illinois Institute of Technology who announced the completion of his Scrum Master training by posting his certificate as a document. [Which is a great way to post a certificate; most people post their certificates as images, but publishing them as a document is a great way of highlighting the achievement even more.
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Carousel posts used to be a dynamic and engaging way to showcase your products and services. These posts came with an image slider that allowed your audience to switch between 2-5 images, bringing variation to your posts!
But LinkedIn stopped offering carousels as a posting option in December 2023.
This is what it used to look like.
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Enter document posts and multi-image posts.
Though not a perfect substitute for carousels, document posts and multi-image posts just about manage to make the cut.
You can now use these to show off company culture, behind-the-scenes, or any other engaging visuals which you could earlier display in a carousel slider.
Again, we recommend using Canva Pro to create awesome images for your document and image posts. You can make visuals on tips, presentations, case studies, etc.
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You can create screenshots of a client’s story or one about the work culture at your workplace. Or you can use documents or multi-image posts to summarize an article, share pointers, tips, and suggestions on a topic or explain the steps in a process etc. For more ideas, go here.
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Celebrations on LinkedIn are one of the evolving content formats on LinkedIn, and you can use it to announce an achievement or a milestone.
Usually, a celebration post is most commonly used to appreciate team members, welcome someone to the team, the launch (or culmination) of a project, employees’ anniversaries with the company, or mark some other important event.
And it is a post type that can be used very well by companies via their LinkedIn company pages.
How?
Businesses can engage their audience, show them the human side of their business, and also show that they care care for their people.
For example, you can use celebrations post type for an “employee of the month” announcement.
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With these posts, you can appreciate a team member, welcome someone new to the team, celebrate the launch (or completion) of a project, or celebrate employees’ anniversaries with the company.
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Yes, occasionally. Though it’s still an evolving format, celebrations seem like a good way of appreciating people in your professional network. It’s an attention-grabbing post type and also gives you visibility from the audience of the professional you’re celebrating. However, you should use this post type occasionally. But we definitely suggest going for it once in a while.
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As you might have guessed from the name, you can use this feature to stream live video content straight from your LinkedIn profile.
Though LinkedIn was a latecomer to the live video format, people are using this post type quite a bit these days, especially after remote work took over the world.
Live conferences, launches, webinars, and the like; you can turn any routine event into a LinkedIn Live event with this awesome content format for LinkedIn.
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Consider going live to spread some encouragement, talk about leadership, talk about a daily habit, or share something about your mentor(s). You can also talk about an interesting tool or a gadget, share about a challenge you faced (or have been facing), address a common pain point for your audience, or talk about something you’ve changed your mind on, etc.
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As of now, LinkedIn offers the live video feature on selected profiles, and if you decide to use the format, you can surely leverage it to your advantage. Hold interviews or go solo, but LinkedIn Live is definitely a must-try feature on the platform.
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As is apparent from the name, a LinkedIn Poll is a post type that lets you ask questions and then get the responses from your audience.
LinkedIn Polls are a great way to collect opinions & insights and get to know how your audience feels about something.
This is why polls are so popular in 2026 among marketers and influencers alike.
To create a poll on LinkedIn, just choose the ‘Create a Poll’ option from the post composer, enter your question and at least two answer options (up to four answers can be there).
Next, you need to choose the poll duration (one day to two weeks), add a relevant caption and then publish.
In fact, LinkedIn Polls have become so popular that there are apps that help you create them without having to log into LinkedIn itself!
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You can use polls on LinkedIn to ask an interesting question from your audience (depending, of course, on your industry type, your audience, etc.). Moreover, you can ask your audience what you should post about next!
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LinkedIn Polls is another superhit post type that professionals widely use to initiate conversations around topics varying from work-life balance to their favorite foods. Yes, people are using LinkedIn polls for anything and everything, and they’re getting a fair share of engagement. The algorithm pushes it further whenever someone votes on your poll, and the momentum continues.
Initiate a conversation around your favorite topic or just ask for your audience’s opinions; LinkedIn polls are a go-ahead from our side.
Want an example post? Here’s Sahil Shah, a prominent Digital Marketer and social media strategist, asking his followers what he should post next via a LinkedIn poll.
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LinkedIn events are another post type that you can use to increase the engagement level of your audience.
As you can see in the image, the feature is available right at the top of your home feed.
You can simply set up an online event that the community on LinkedIn can see in their LinkedIn feed and then attend.
They work exactly like Facebook events, with event details, date, time, and location available for everyone who comes across it.
Of course, you ACTUALLY need an event to use this post type.
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– Create only those events that you really want to. Don’t just create an event and then forget about it, as your audience will forget as well.
– Set up your LinkedIn Event in advance. When it comes to professional platforms like LinkedIn, people want time to prepare and look it up before engaging with the content.
– Make sure to include a relevant image that clearly communicates what the event is all about.
– You can even target the right people by promoting your LinkedIn events through LinkedIn sponsored ads.
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Lately, many workshops and webinars are gaining momentum, and LinkedIn events can power your workshops by broadening your reach and the number of participants. Whenever you create an event on LinkedIn, your audience sees the “Attend,” option and clicking it makes them a part of the event. LinkedIn then sends them a confirmation email and a reminder email before the event.
All said and done, LinkedIn events are perfect for targeting more event attendees. So we suggest you definitely give them a try.
As an example, check out this event post for the event “New Resume Tips: Resume Trends & Strategies for 2022” by LinkedIn Guide to Networking.
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The “offer help” post type on LinkedIn is a relatively unused format, not known to many people (and hence not very popular).
But the fact that it exists means that you should consider it a content format worth using.
Just click on ‘Start a post’ from your home feed, click on the three dots ‘add to your post’ and then click on ’offer help’.
So what EXACTLY does the Offer Help feature on LinkedIn do?
Well, by using the offer help feature, you can tell your audience that you’re open to providing career-related assistance.
When you click on the feature from within the “Create a Post” composer, it displays the following areas where you can “offer help” to your network.
When you’ve selected from the above, the #OfferingHelp hashtag appears at the beginning of your post.
Expand on your offer to help in the post, and you’ll be good to go!
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You can create such posts to offer general help, post about being open to giving referrals, provide career coaching, offer help to create resumes and provide resume reviews, give introductions, or post about being open to volunteer work.
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As discussed above, LinkedIn’s offer help post type is a relatively less explored option. But it can be a great way to attract people who trust you for your advice and guidance. Since it’s a new feature, nobody knows yet how well it performs when it comes to reach, but you should try it and see how your audience responds.
As an example, check out this wonderful post by Sarah Joynt Borger, Director, Broadcast Operations at Electronic Arts (EA) in which she offers help to any of her followers who’ve recently been laid off.
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If you’re looking to hire someone, LinkedIn has this “Share that you’re hiring” feature and you can create a post around that.
Essentially this is a “create a free job post” on LinkedIn.
Though according to us, this one is more of a utility-based LinkedIn post type that most people won’t use to engage their audience.
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Though rarely used to engage, this post type can help your LinkedIn profile to stand out since many people in your network might be interested in a job. So give it a try!
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This feature is available from the “create a post” composer on your home feed.
As the name conveys, you can use this feature to look for an expert on LinkedIn for any given task.
Your audience can then give their recommendations about whom you should consider.
This feature is not that popular, and we recommend that you use this only when you’re in actual need of an expert.
Also, as mentioned above, this is a feature, although we consider it a utility-based LinkedIn post type.
Of course, you can’t use this one to engage your LinkedIn audience.
And that’s why we are not going into much detail on this.
[If you want to read more about this, check out this post.]
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Again, this feature is not quite popular with LinkedIn users, but you can try it a few times and see how it works!
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So which content formats on LinkedIn work best?
Well, that depends on a lot of factors such as the industry you belong to, your audience type, the type of posts you use, and the frequency of posting, among other things.
And this is one of the reasons why reliable original research on the topic is rare because a) there are infinite LinkedIn posts, and b) the success of a post depends on so many other things apart from the type of post it is.
This is why it’s best to rely on the experience of those who have been into LinkedIn marketing for a long time!
Also, LinkedIn doesn’t offer any detailed resources that outline which post types work best, nor does it specify any best practices for the various LinkedIn post formats.
So, the verdicts presented above are from our own experiments, trials, and errors on what works and what doesn’t.
The post types and formats mentioned can change with time, along with their usability on LinkedIn (for instance, the LinkedIn stories post type was removed from the platform in September 2021).
If you want to share a unique experience with any LinkedIn post type or suggest an improvement in the post, feel free to comment below and help us keep the information relevant and timely (we do an update every year).
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- Originally Published January 14, 2022\
- Last Modified November 12, 2024
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