Case Study – Local Lead Generation & SEO
Housewright Handyman Services
Local leads generated at $15–$25 CPL through Meta Ads and SEO — helping a competitive handyman business build predictable inbound demand in Maryland.
Free strategy call · No commitment
Key Results
Conor Creaney's Video Testimonial
Conor Creaney, Owner, Housewright Handyman Services
Here's the full picture — situation, approach, and outcome.
The Situation
Housewright operated in a highly competitive local services market where visibility, trust, and fast lead capture are critical. They had no scalable paid acquisition system, their website wasn't optimized for conversions, and they lacked local SEO presence for high-intent service and location queries.
The Approach
We built a full-funnel local growth system combining paid Meta Ads for immediate lead flow, SEO-optimized service and location pages for long-term organic visibility, and a complete website overhaul to maximize conversion rates from both channels.
The Outcome
The integrated strategy combining Meta Ads for immediate lead flow with SEO and content for long-term organic growth enabled Housewright to build a predictable, cost-efficient acquisition system — reducing dependency on referrals and enabling consistent job bookings.
About Housewright Handyman Services
Housewright Handyman is a local home services business led by Steve Stafford, who brings 30+ years of experience in construction, home improvement, and property maintenance. They offer furniture assembly, drywall repair, window installation, plumbing, and seasonal maintenance services across Baltimore City, Baltimore County, Harford County, and Howard County.
Visit Housewright Handyman ServicesLet's go deeper into what was actually happening before we stepped in.
The Challenge
Housewright operated in a highly competitive local services market where visibility, trust, and fast lead capture are critical. They had no scalable paid acquisition system, their website wasn't optimized for conversions, and they lacked local SEO presence for high-intent service and location queries.
Before — generic layout, low conversion clarity
After — lead capture form, clear service positioning
Services Delivered
Services were executed across multiple service categories and locations, requiring continuous optimization to maintain cost efficiency and lead quality.
Goal 1: Drive Consistent Local Lead Generation
Paid Advertising (Meta Ads)
Planned, launched, and optimized high-intent paid ad campaigns to generate consistent local leads for core handyman services while maintaining cost efficiency.
| Campaign | Results | Reach | CPL | Spent |
|---|---|---|---|---|
| HH_HouseRepairs_SmallServices | 12 | 2,654 | $20.69 | $248 |
| HH_HouseRepairs_Sept | 74 | 15,644 | $15.31 | $1,133 |
| HH_LeadGen Sept LAL | 66 | 12,031 | $18.08 | $1,193 |
| CV_Handyman_InstantForm | 86 | 22,248 | $24.05 | $2,069 |
Ad Creative & Copy Optimization
Developed and tested service-focused ad creatives and messaging to improve engagement, click-through rates, and lead quality across campaigns.
Want results like these?
Let's discuss how we can build a similar growth engine for your business.
Goal 2: Strengthen Local SEO & Website Conversions
SEO Service & Location Pages
Created and optimized service- and location-specific pages to increase organic discoverability for high-intent local handyman searches. Pages saw 200–450% increases in impressions.
Website & Technical SEO Optimization
Redesigned the Housewright website for improved UX, lead capture, and SEO performance. Lighthouse scores improved significantly across all metrics.
Content & Blog Development
Published SEO-optimized blog content targeting local and seasonal queries to strengthen topical authority and long-term organic growth.
The system worked. Here's what it delivered.
Key Outcomes
270+ Qualified Leads
Generated via optimized Meta advertising campaigns at $15–$25 CPL across core handyman services.
1,078 Website Sessions
Driven by SEO, content, and paid campaigns combined.
10.6K Search Impressions
Organic visibility grew through service and location pages.
450% Impression Growth
Key local service pages saw dramatic visibility increases.
Lighthouse Score 29→88
Website performance nearly tripled after technical optimization.
Challenges We Addressed
Operating in a competitive local services landscape required balancing paid lead generation with long-term SEO improvements while maintaining cost efficiency across multiple services and locations.
Results don't happen by accident. Here's why this worked.
What Made This Work
The key strategic drivers behind Housewright Handyman Services's results.
Paid Advertising (Meta Ads)
Ad Creative & Copy Optimization
SEO Service & Location Pages
Website & Technical SEO Optimization
Content & Blog Development
Ready to achieve results like Housewright Handyman Services?
30 minutes. Zero fluff. Let's map your growth engine.
Will This Work For You?
This strategy was built for Home Services / Handyman operating in Maryland, USA. While every business is unique, the core framework — combining marketing strategy & growth consulting — adapts to businesses at different growth stages.
Best for companies that
Need measurable growth, not vanity metrics — and want a partner who owns the outcome.
Works across stages
Whether you're launching, scaling, or entering new markets — the framework adapts.
Visual Evidence
Behind the numbers.
Real dashboards, creatives, and growth charts from the campaign.
Meta Ads — active campaigns
Ad creative — drywall services
Ad creative — plumbing
SEO — top pages by traffic
SEO — 450% impression growth
Website — before redesign
Website — after redesign
Blog — local SEO content
Explore Related Services
Services behind these results.
More Success Stories
Related case studies.
You don't need more marketing. You need a system that works.
30 minutes. Zero fluff. Let's map your growth system.