Performance Marketing Head
Aditya K.
Leads paid media end-to-end — turns campaign strategy into qualified pipeline and measurable revenue impact.
Aditya runs Content Vista's Performance Marketing department — owning client pitches, growth-focused campaign strategy, execution, client servicing, and reporting across all paid media mandates.
What they lead
Inside Content Vista
Aditya leads paid media strategy, setup, optimization, and performance reporting across every client mandate — from initial pitch to ongoing optimization and quarterly reviews.
About Aditya
Aditya leads the Performance Marketing department at Content Vista. He spearheads client pitches, builds growth-focused campaign strategies, and oversees execution, client servicing, and reporting across the full paid media portfolio. His work translates business objectives into performance plans across paid channels — and connects those campaigns directly to revenue, qualified pipeline, and bottom-line impact.
Expertise
Areas of expertise
Tools & skills
Connection to the system
How they shape the system
Aditya makes sure paid media is not a standalone spend. Every campaign is connected to lead-generation outcomes, CRM, and the larger growth system — so paid budgets feed pipeline, not vanity metrics.
Experience
Experience & background
9+ years across strategy, execution, and systems.
Qualifications
MBA / PGDM
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